The distribution of the Pass is one of the main steps to make your project successful. Here are a few takeaways to build an efficient distribution strategy:
3 ways to maximize conversion:
Propose to add the Pass at all interaction moments with your brand (the sign-up page, the welcome email, the newsletter...)
Advertise the advantages and the value of adding the Pass
Make the Mobile Wallet service highly visible (all supports, all channels, and with the client-facing teams).
Methodology:
Iterations: start as soon as possible, and improve along the way
Automatization: adding the Pass in the steps of the client journey creates organic growth of your Mobile Wallet project (post subscription/account creation, post-purchase, post reward)
On the next page, you will find a presentation of our best practices on pass distribution.
Design best practices for distribution
An image is worth a thousand words:
include a screenshot of the Pass on a mobile, and use magnifying glass effects to highlight the services (points, offers). The strip image is an opportunity to display a benefit.
include visually Apple Wallet and Google Wallet using official badges or icons. For more details, please read our guide about Smart Badges.
Work on your catchphrase and the information hierarchy: the end-user should understand the promise and the next steps in the blink of an eye.
If you can't access these resources, please get in touch with your contact at Splio or the Customer Care Team.
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