In this article, we have focused on Pass distribution on your website. In order to have an overview, you should start by reading "How to design your distribution strategy?"
Your website, with your emails, is often the first channel through which you distribute your Passes.
To identify and prioritize the pages where your users will be able to add their Passes, ask yourself which are the traffic hubs and the user's journeys where the Pass is relevant:
Loyalty enrollment or account creation confirmation page
Client account/loyalty page
Post-purchase confirmation page
Dedicated page: here, you can update the existing page of your loyalty program, or you can have a dedicated page to the Pass that is itself a link in the loyalty page
Header/footer of your website
Related resources