Understanding the new way of calculating the click rate on Mobile Wallets notifications - Oct. 2024

October 14, 2024

IMPROVEMENT

Why did your click-through rate drop?

Your click-through rate has recently evolved with the launch of Google Wallet push.

🚀 Good news: this new Google Wallet is now native for all Android users, which greatly simplifies the process and will allow you to collect many more Wallet users! Here is a detailed article on the subject.

BEFORE : Click rate was calculated on notification clickers (on Android only), which were actually Web pushes and not Wallet pushes.

NOW : Click-through rate is calculated based on clickers of the URL on the back of each pass. This rate is now harmonized across Apple and Android. However, it is lower because it does not take into account users who click directly on the push notification.