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Excluding recent buyers from a campaign

Splio Knowledge BasePredictive AIPredictive Campaign managementCampaign Settings

Exclude recent buyers

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For some of your campaigns, particularly those highlighting offers with a low purchase frequency (Refrigerator, Long-distance travel, etc.), you may need to ensure that no one who has recently purchased the highlighted offer is targeted.

Just enable the Exclude recent buyers button.

Set the exclusion parameters

You then need to set two exclusion parameters👇

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1️⃣ Define the exclusion period

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2️⃣ Define which offers are included in the exclusion

The platform offers you 3 options:

  • same offers as campaign allows you to exclude recent buyers from the offers selected in the campaign.

  • all buyers allows you to exclude all recent buyers, regardless of their purchases.

  • selected offers allows you to select offers different from those selected on your campaign.

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👉 Once the filter is activated, customers meeting the exclusion rule will be automatically removed from the campaign audience.

✏️ You can update the exclusion rule at any time before export by editing your campaign. Each time the rule is updated, the campaign scoring is restarted.