

Creating automated notifications
Automated notifications are a powerful way to automate your animation strategy and reach out to your clients during key moments throughout the lifecycle. We distinguish two types of Automated notifications:
recurring (based on a recurring date)
and triggered (based on real-time events)
In this guide, we have outlined how both of these notifications work and how to create them in the interface.
Basic principles
Think first of the added value of your notification within your existing CRM strategy as explained in this guide.
Engage your users through personalized and efficient messages: the engagement and relationship with your brand will be increased. You can read this guide on good practices to create notifications.
A notification can be recurring (based on an audience) or triggered (by a real-time event). In both cases you will be able to define your automated campaign based on the data available in Mobile Wallets, synced with your CRM or other system.