Mobile Wallets in your CRM strategy
By connecting Splio Mobile Wallets to your CRM, you give your customers the possibility to experience your relationship at the heart of their smartphone and to get and stay in touch with them anytime, anywhere. Our mission is to help you build a relevant CRM strategy around mobile by strengthening all your existing acquisition and loyalty levers.
Each of your marketing channels has its specificities, so the challenge is to integrate them as well as possible into your overall CRM strategy.
Channel | Specificities | Stakes |
Large volume. Space to express yourself from a content and visual point of view. | Very exploited channel: 1. Lower reading rate* 2. Deliverability issues | |
SMS | Very quickly read and possible immediate action. | 1. Textual and expensive channel (operator routing cost) 2. Risk of being perceived as very intrusive |
Push Notifications > App | Very quickly read and possible immediate action. | Installation, authentication, authorization notification |
Push Notifications > Wallets | Very quickly read and possible immediate action. | 1. Pass distribution 2. Animation |
* If you take for example Black Friday or a mass emailing campaign, distinguishing yourself with your customers is more complicated.
The right reasons to integrate Wallets into your CRM strategy
Sequencing your channels: for example, you can sequence your campaigns by activating your emailing channel then Push (thanks to Mobile Wallets or on your App), then SMS. This allows you to reduce the perceived marketing pressure while maximizing the conversion rate.
Engage customers via one channel to another: for example, take advantage of the promotion of your App via the Wallet.
Improve your reach: Each channel can help improve your reach onto other channels.