Why Encourage Multi-Channel opt-in?
Today's customers interact with brands across various platforms — email, SMS, social media, etc. — and often prefer not to be limited to just one means of communication.
Figures show that customers who agree to receive communications on different channels are more engaged and spend more on average.
Furthermore, multi-channel engagement allows for more detailed personalization and an improved customer experience, as it offers multiple touchpoints to engage the consumer, thus increasing the chances of conversion and loyalty.
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Identifying Opportunities in Your Customer Base
Identify the volume of your customers based on their opt-ins (single-channel opt-in / multi-channel opt-ins)
Developing Effective Strategies to Encourage Opt-In
Create targeted campaigns encouraging users to opt for communications on additional channels, highlighting the benefits they can gain.
Option 1: Send targeted content to single opt-in users (emphasizing the experience via the mobile app, for example)
Option 2: Offer an exclusive promo code for a first order through the mobile app or special content accessible only by email or SMS.
Option 3: Create a contest for existing opt-ins and offer an opt-in to an additional communication channel as part of the contest participation process.
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Ensure the opt-in process is as simple as possible, ideally in one click. Consider using content based on the customer's interaction with your brand to further personalize the encouragement messages.
Assessing performance
Monitor opt-in rates by channel and their evolution over time primarily
Subsequently, consider observing the differences in revenue generated between channel opt-ins, engagement rates on communications sent, and the impact on conversions and loyalty.
In conclusion, encouraging your customers to accept communications on different channels increases engagement and loyalty.