In this guide, we have focused on Pass distribution via email.
Your emails, along with your website are often the first channels in which you should integrate the distribution of your Passes.
Including the Pass in your newsletters
Type | When shall I send it? | What conversion rate can I expect? |
Dedicated newsletter | At least, when launching the service and each time you update your loyalty program's benefits. You should follow up every 4 to 6 months (non-openers). | between 1,5 to 5%. |
Loyalty Offers' newsletter | For example, in your Loyalty Program Private sales, suggest to your users to add their Pass to save time in-store. | between 0,2 - 2% |
Your standard newsletter | We recommend that you embed it in all your regular newsletters (in the template through header, footer, block). |
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Including the Pass in triggered emails
Type | What conversion rate can I expect? |
Welcome email | Between 5 and 18% |
Post-purchase email | Between 5 and 18% |
How can I set up my email distribution campaigns?
You are using Splio for your Marketing Automation campaigns: you can refer to our Marketing Automation section of the knowledge base. For details on how to insert Mobile Wallets variables within your emails, you will find more information in this guide. Alternatively, you can also find detailed tutorials on how to set up different campaigns such as birthday, and point expiration...in our Marketing Automation tutorial section here.
You are using a third-party provider for your email campaigns: we can assist in setting up this type of campaign. You can find more information in our section dedicated to 3rd party integrations.
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