The concentration test is a method that allows you to test the effectiveness of the targeting operated by the Predictive CDP solution. It demonstrates the ability to concentrate the revenue potential of a campaign and the buyers of an offer on a targeted volume.
This method will allow you to make more strategic decisions regarding your campaign plan.
For example, you can send a campaign targeted to 40% of your base instead of sending it to all your customers. In this way, you reduce the number of emails sent and the marketing pressure, while maintaining the reach of your campaigns.
You can also replace a Full Base campaign with two or three targeted campaigns, which will enable you to increase your performance while keeping the same number of emails sent.