This guide focuses on Ads as a distribution channel and in particular, using the example of Facebook Ads. We will also see how you can insert parameters into the URL to narrow down your tracking even further.
You can find more details on URLs in our dedicated guide.
Once you start using those URLs in your Ads, you will be able the track Passes added from this channel. You can have an overview of all your referrers by going into the Dashboard > Insights > Referrers.
Tracking accurately your Facebook Ads for Pass distribution
Taking the example of Facebook Ads, we will show you how you can simply add some parameters into the URL generated on Splio Mobile Wallets. Those parameters will then be dynamically filled in by Facebook Ads Manager when the ad is displayed to the user.
Parameters to add:
gwt_source={{site_source_name}}&gwt_fb_placement={{placement}}&gwt_fb_adset_name={{adset.name}}&gwt_fb_campaign_name={{campaign.name}}&gwt_fb_ad_name={{ad.name}}&gwt_fb_campaign_id={{campaign.id}}&gwt_fb_adset_id={{adset.id}}&gwt_fb_ad_id={{ad.id}}
Example of the full URL including those parameters:
https://gwn.to/pophat-ads?gwt_source={{site_source_name}}&gwt_fb_placement={{placement}}&gwt_fb_adset_name={{adset.name}}&gwt_fb_campaign_name={{campaign.name}}&gwt_fb_ad_name={{ad.name}}&gwt_fb_campaign_id={{campaign.id}}&gwt_fb_adset_id={{adset.id}}&gwt_fb_ad_id={{ad.id}}
For more information, you can also refer to the Facebook Help section on dynamic parameters here.