The Customer attributes contain all the demographic and geographic data about your customers. The list of attributes below is a generic sample of these attributes, but you may have more depending on the data you are sending to Splio.

For each of these attributes, a sample value list is available on the right to help you find the right way to set it up.

Country is useful to plan a localized campaign for one or several countries.
Email domain can help you to run an analysis on customers using specific webmail, such as Gmail, Hotmail, or Yahoo. It is especially relevant if you are addressing deliverability issues.
Gender can be useful if you are sending a gender-specific campaign, or if you want to analyze the women's or men's behavior.
Language is useful to plan a translated campaign for one or several languages.
Registration date targets the customers depending on the moment they joined your database. You can use it in the audience KPIs to analyze the purchase behaviors of your new clients, to understand which product categories generate repeat purchases.
Actionable + channel This attribute indicates if your customers have given their consent for a specific channel (such as email, push, or SMS) AND if the field used for activation is filled (email address, phone number...). This condition is included by default in One-shot campaigns, so this is only useful for analysis, and not campaigns.

Discover the new attributes of Custom Audience Filter! - May 2023

Discover the new attributes of Custom Audience Filter.