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Using the tracking pixel

Splio Knowledge BaseMarketing AutomationDesign managementTracking in email designs

Using the tracking pixel

The tracking pixel is a small image measuring 1px by 1px, that is placed by default by Splio at the very top of the HTML message sent to your contacts.

This pixel is called each time the images are loaded in an email and allows us to count the number of openings of a message.

Changing the tracking pixel position

It is possible to change the positioning of the pixel in your emails. It should be placed at the very top of the email so that the tracking can be effective even when the message is clipped by the email client (as this can be the case with Gmail with emails over 100 ko: if the pixel is below the clipping, the tracking will not work).

To prevent this from happening, you may position the pixel elsewhere, by using this variable: $openpixel$.

💡 Simply place the variable where you would like it to be in the top part of the email and it will automatically be converted into an image tag to track the contacts' openings.

Example:

<p>we like to take care of ourselves, don't we</p> <p>$openpixel$</p>