Use the email and/or SMS capping feature

Capping is a feature that aims to limit the number of messages sent in a campaign. On Marketing Automation, it is possible to use capping on the following channels:

  • Email

  • SMS

To activate this feature, simply click on SMS capping or Email capping depending on the channel selected for your communication.

Here's how it works and why it matters:

  • Sending Limits: Capping allows you to set a maximum number of sending per channel.

  • Cost Management: By limiting the number of sending, you will be able to better manage your advertising expenses and maximize your return on investment (ROI).