Use product recommendations to boost your performance

To create a new recommendation, go to Designer > Emails and start creating a new design by clicking on Create Design

Then, you need to add a Product recommandation block on your design.

Go to Content > Product recommendation

To start creating your product recommendation, you must choose from 3 pre-defined strategies :

Personalized
A tailored product selection based on your customers' purchases, profile and browsing data (if available).

Profile-based trends
A selection of the most popular products according to your customers' age and gender.

Bestsellers
The most popular products

Select a subset of product for your product recommandation

❓ You can limit the products selected in the product recommendation to specific subsets of your catalog. To do this, you first need to create a product filter (follow the guide below).

You will be able to select the existing Product filters when creating the product recommandation.

👉🏼 Then select the number of products you want to present to your customers in the design.

Once your strategy has been chosen as well as the number of products to show in the design, you can always modify the recommendation (texts, images, etc.) in the builder and finally save.

To help you know which designs will be impacted by changes in your product recommendations, a tab Usage is available.

To check what recommendations are made to a given contact, 2 solutions are possible:

1️⃣ Using rendering simulation on a design containing a product recommendation row, with the contact whose recommendations you want to see.

2️⃣ Go to the contact page for which you want to see today's recommendations and check the custom fields related to the product recommandation.

To insert a variable that is not like a system field, you must type it as follows:

$product_reco[1].{variable_name}$

For example, you can redirect to the product on your site.

You can use the custom “url” field to do this redirection:

$product_reco[1].url$