Use product recommendations to boost your performance

To create a new recommendation, go to Designer > Emails and start creating a new email by clicking on Create content.

• Name your content, select the language, and choose how you want to create your design. We recommend using the Message Builder option.

• Within the Message Builder, you can easily add the product recommendation block into your design using the drag-and-drop functionality.

• To do this, simply select the block from the Content column on the right side of the Builder.

To start creating your product recommendation, choose one of the three default strategies:

• Personalized: A personalized selection of products based on your customers' purchases, profile, and browsing data (if available). We recommend using this strategy by default.

• Profile-based trends: A selection of the most popular products based on your customers' age and gender.

• Best sellers: The most popular products.

Select a subset of product for your product recommendation

❓ You can limit the products selected in the product recommendation to specific subsets of your catalog. To do this, you first need to create a product filter (follow the guide below).

You will be able to select the existing Product filters when creating the product recommendation.

👉🏼 Then select the number of products you want to present to your customers in the design.

Once your strategy has been chosen as well as the number of products to show in the design, you can always modify the recommendation (texts, images, etc.) in the builder and finally save.

To help you know which designs will be impacted by changes in your product recommendations, a tab Usage is available.

To check what recommendations are made to a given contact, 2 solutions are possible:

1️⃣ Using rendering simulation on a design containing a product recommendation row, with the contact whose recommendations you want to see.

2️⃣ Go to the contact page for which you want to see today's recommendations and check the custom fields related to the product recommendation.

To insert a variable that is not like a system field, you must type it as follows:

$product_reco[1].{variable_name}$

For example, you can redirect to the product on your site.

You can use the custom “url” field to do this redirection:

$product_reco[1].url$

Apart from the subset of the catalog, it is possible to create a blocklist to make sure that some products will be excluded from your product recommendations (this is optional).

In your CDP, go to Product Recommendation > Settings.

Select the product to exclude as shown in the image.