Understanding the Splio Features Set
Depending on the offer to which you have subscribed, you may have access to different features.
This guide will help you identify the available features and provide you with quick access to documentation.
MA = Marketing Automation
MA + CDP = Marketing Automation + Customer Data Platform
Categories | Features | MA | MA + CDP |
---|---|---|---|
Activation channels | Activate email & SMS communications | ✅ | ✅ |
Campaign Management | Manage your multi-channel campaigns: one-shot, recurring and triggered campaigns | ✅ | ✅ |
Campaign Management | Plan & orchestrate your predictive campaigns | 🌟 | |
Campaign Management | Manage marketing pressure | ||
Content Management | Create and personalize your emails & SMS | ✅ | ✅ |
Content Management | Optimize your content with AB Testing & Split Targeting | ✅ | |
Content Management | Add product recommendations to your emails | 🌟 | |
Data Management | Create and manage your targets | ✅ | ✅ |
Data Management | Monitor the quality of your data with the Data Health Dashboard | ✅ | |
Data Management | Analyze your database in detail with Custom Audience Filter | ✅ | |
Data Management | Import and export data from external sources via Connection Hub | ✅ | |
Data Management | Use Web Tracking data in your campaigns | ✅ | |
Analytics | Use RFM segmentation for targeting and analysis | ✅ | |
Analytics | Monitor your activity and your customer database with the Customer & Business Dashboard | ✅ | |
Analytics | Analyze your campaigns with Campaign Performance Dashboard | ✅ | |
Analytics | Analyze your audiences with Audience Insights | 🌟 | |
Analytics | Monitor the activity of your campaign plan with Activity Dashboard | 🌟 | |
Insights | Analyze the potential of your offers with Efficiency Map | 🌟 | |
Insights | Optimize your campaign plan with Audience Mapper | 🌟 |
🌟 available with the Predictive AI add-on