Skip to main content

Understanding the Splio Features Set

Depending on the offer to which you have subscribed, you may have access to different features.

This guide will help you identify the available features and provide you with quick access to documentation.

  • MA = Marketing Automation

  • MA + CDP = Marketing Automation + Customer Data Platform

Categories

Features

MA

MA + CDP

Activation channels

Activate email & SMS communications

Campaign Management

Manage your multi-channel campaigns: one-shot, recurring and triggered campaigns

Campaign Management

Plan & orchestrate your predictive campaigns

🌟

Campaign Management

Manage marketing pressure

Content Management

Create and personalize your emails & SMS

Content Management

Optimize your content with AB Testing & Split Targeting

Content Management

Add product recommendations to your emails

🌟

Data Management

Create and manage your targets

Data Management

Monitor the quality of your data with the Data Health Dashboard

✅ 

Data Management

Analyze your database in detail with Custom Audience Filter

✅ 

Data Management

Import and export data from external sources via Connection Hub

Data Management

Use Web Tracking data in your campaigns

✅ 

Analytics

Use RFM segmentation for targeting and analysis

Analytics

Monitor your activity and your customer database with the Customer & Business Dashboard

✅ 

Analytics

Analyze your campaigns with Campaign Performance Dashboard

✅ 

Analytics

Analyze your audiences with Audience Insights

🌟

Analytics

Monitor the activity of your campaign plan with Activity Dashboard

🌟

Insights

Analyze the potential of your offers with Efficiency Map

🌟

Insights

Optimize your campaign plan with Audience Mapper

🌟

🌟 available with the Predictive AI add-on