Understanding the CDP & Predictive Feature Set

Understanding the Predictive AI & CDP Feature Set

Depending on the offer to which you have subscribed, you may have access to different features.

This guide will help you identify the available features and provide you with quick access to the documentation. 👇

Feature category	Features	CDP	Predictive AI
Campaign Management	Audience creation for one-shot and recurring campaigns		✅
Campaign Management	Campaign Planification & Orchestration		✅
Campaign Management	Optimization & Marketing Pressure Management		✅
Data Management	Data Health Dashboard	✅	✅
Data Management	Audience Management	✅	✅
Data Management	Connection Hub	✅	✅
Data Management	Customer & Business Dashboard	✅	✅
Analytics	Campaign Performance Dashboard	✅	✅
Analytics	Activity Dashboard		✅
Analytics	Audience Insights		✅
Insights	Efficiency Map		✅
Insights	Audience Mapper		✅