Accessing Audience KPIs
For each Custom Audience Filter you create, you have access to a page of KPIs helping you to analyze which customers belong to this audience with purchase, volume, and demographic indicators.
There are two ways of displaying these indicators:
from the audience editor, when you are building an audience. Once at least one condition is set up, you can click on
Show KPIs. This shows you a summary of the KPIs.
from the audience list, click on the small graph for one specific audience as shown in the image attached. Here you can see the full KPI page and use it for analyzing your audience.