Tracking and Analytics

Splio can automatically add analytics URL parameters in your designs. This allows identifying the source for each of your website visitors when they are coming from your campaigns, identify from which campaign they came from. Once analytics trackers are configured for a design, the URLs are automatically converted at the time of the sending.

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Trackers can be found in the drop-down menu ⚙️ > Analytics.

A few things to bear in mind:

• The Always apply option dictates the default state of each tracker in the design. If it is set to Yes, the tracker will be enabled by default in all designs, disabled if No.

• You can configure only one default tracker per universe.

• If you need to use a different tracking setup for a specific campaign, you can select it directly at the design level using the Customize UTMs for this design option.

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Here, you will find how to set tracking for: