Setting up a drive to store campaign
As you can see in our CRM use-case guide, Drive to store campaigns are a must have for retailers with online and physical stores.
Some of your customers may buy online but rarely visit your store. We know that customer who purchase online and offline are spending more and buying more frequently.
So this guide will help you create a Drive to store block for your campaigns.
#1 - Finding the best store to promote
The favorite store
First, you will need to have a favorite store defined for all of our users.
Differents cases might happen :
The user has already purchased in-store. In that case, the CDP will provide you a
favorite_storevalue that can be used.The use has never purchased in-store. The CDP field will be empty but, in that case, we recommend to guide the customer to your store locator.
#2 - Adding location information to your stores
To make sure that you can provide the right information to your customer about your store location, you need to update some information regarding your stores.
You will need to create a custom field for your stores.
In Splio Marketing Automation, go to Data > Fields > Stores and add a new custom field that will be used to store the GPS coordinates of the shop. This field should be a text field to make sure the format will work with Google.
You can name it latitude and longitude for instance.
Then, you will have to add this information to all your stores to make sure the Drive to Store block will display the right information.
Setting up a drive to store campaigns
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