Schedule your emails to expire automatically to reduce your carbon footprint - August 2025

August 1st, 2025

NEW

🌱 Simple action, lasting impact

Available now on Splio Edition 2025, we're delighted to announce the launch of a new feature that lets you schedule an expiration date for emails sent via your marketing campaigns. This innovation, unprecedented on the market, was made possible by the initiative of our deliverability team, who submitted an official request to the IETF (Internet Engineering Task Force) in 2022.

-

Why is this important?

In a world where confidentiality, security and responsible data management have become essential, this feature allows you to :

• Restrict access to sensitive or temporary content (passwords, confidential documents, invitations, etc.)

• Reduce the carbon footprint of your campaigns by limiting the lifespan of emails.

• Encourage email providers to adopt expiration standards for better digital hygiene

-

Go to the guide to activate it in the platform here.