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RCS formats

RCS formats

1. RCS

Rich Communication Services (RCS) messages are made up of different types of content, including multimedia, text, and suggested actions.

An RCS message can include the following elements:

Media

Supported image formats:
JPEG/JPG - GIF - PNG




Supported video formats:
H.263 - M4V - MP4 - MPEG - MPEG-4 - WebM


Media size options:

Short media (112 DP) - Medium media (168 DP) - Tall media (264 DP)

Title

Max. 200 characters

Message

Max. 2000 characters

Suggested actions

Max. 25 characters
Max. 4 buttons

Suggested replies

Available only in conversational mode

1.1. Vertical layout

In RCS, the vertical layout displays horizontal multimedia content at the top of the message. The minimum height for a vertical rich message is 112 DP.

You can use the following sizes for multimedia content in the vertical format:

  • Small: 112 DP

  • Medium: 168 DP

  • Large: 264 DP

Supported aspect ratios:

  • 2:1

  • 16:9

  • 7:3

1.2. Horizontal layout

In horizontal messages, multimedia content appears either to the left or the right of the text.

Helpful information:

  • A horizontal rich card doesn't have a fixed media ratio, but it does have a fixed width of 128 DP.

  • The height adjusts automatically based on the amount of text in the message.

2. Carrousel

You can include up to 10 items per carousel, each with vertical formatting only.

To keep in mind:

  • The tallest item in the carousel sets the height for all others.

  • To avoid content being cut off, use short titles and concise text.

Technical specifications:

  • Title: Max. 200 characters

  • Message: Max. 2000 characters

  • Height: Max. 592 DP

  • Width: 120 DP (small) or 232 DP (medium)