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Push Notification with OneSignal

Push Notification with OneSignal

Splio now supports Push Notifications as a messaging channel, powered by OneSignal. This allows you to send push notifications to your contacts' mobile devices (iOS, Android) and web browsers directly from Splio, using the same campaign workflow you already know for email, SMS and RCS.

How the integration works

To be able to use Push notifications on Splio, you need to set-up the integration between your App <> OneSignal account <> Splio universe.

Check our developer documentation for more details.

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Admin settings

1. Set up the Marketing Pressure

  • Go to Admin > Marketing Pressure > Limits

  • Configure the wanted marketing pressure for Push Notification

2. Set up the Revenue Attribution

  • Go to Admin > Attribution Settings

  • A new Push Notification section allows you to configure:

    • Attribution event: Delivered (default) or Click

    • Attribution window: default is 1 day

Creating a Push Notification Campaign

In One-Shot Campaigns

  1. Create a new One-Shot campaign

  2. In the channel selection, choose Send a push notification

  3. A drawer opens with:

    • Design details tab: fill in the notification Title, Message, and Media URL

      • Media URL: you can copy/paste a Media URL (GIFs have specificities per device and Videos are not supported)

      • Tap on the notification: you can add a link to redirect the contact to a specific page (on your app or elsewhere)

    • Action Settings tab: set campaign category, submission speed, and capping

    • Seedlist tab: select a contact to receive the notification in addition to your filter.

In Automations

  • The push notification step is also available in Automations:

  • You can use additional conditions on the Push to refine your campaign.

Targeting

Push notifications can be targeted using the condition "Subscribed to push notification" in both:

  • Targets (for One-Shot campaigns)

  • Conditions (in Automations)

You can filter contacts by:

  • App (select the OneSignal app)

  • Device type: iOS, Android, or Web

Statistics

Campaign Statistics (One-Shot & Automations)

Delivery metrics:

Metric

Description

Total audience

Total contacts targeted

Unreachable contacts

Contacts who haven't accepted to receive push notifications or have been deleted.

Sent

Messages sent

Delivered

Messages successfully delivered to device. ⚠️ The Delivered rate may be underestimated as we might not have all the targeting data for iOS/Safari/Huawei devices.

Unsubscribed

Contacts who opted out of the notifications

Not sent (marketing pressure)

Excluded by marketing pressure rules

Not sent (capping)

Excluded by Splio campaign capping

Technical issues

Delivery errors

Reactivity metrics:

Metric

Description

Unique clicks

Distinct contacts who clicked

Clicks

Total click count

Unique clicks per device

Breakdown by iOS / Android / Web (coming soon)

CPD (Cross-channel Performance Dashboard)

Push notification is available as a filter in the CPD:

  • Overview: revenue, clicks, unsubscribes

  • Metrics: full metrics table with revenue attribution (online/offline), RPM, conversion rate, etc.

  • Export: you can export push notification statistics

Data synchronization

  • Statistics are managed in real time between Splio <> OneSignal

  • The contact's push opt-in status is updated everyday at 3AM UTC

  • The unsubscribe is attributed to the most recent push campaign sent

  • The contact is automatically excluded from future push campaigns