Purchase Propensity by Category - Brand - Product
September 2026
NEW
Target your audiences based on their purchase propensity by product attribute
Within Marketing Automation AI First, you can now create audiences to find customers who are likely to purchase a product, category, or brand in just a few clicks.
This new feature allows marketers to use Predictive AI to identify audiences based on their propensity to buy products associated with specific attributes, such as a category or brand, and thus optimize the results of their campaigns.
When creating a campaign, marketers can now:
Select a product attribute and target one or more of its available values
Combine multiple filters with this audience — for example, target contacts with a strong propensity to buy Nike products and who have already made a purchase in store.