Skip to main content

Introduction to Campaigns

Splio Knowledge BaseMarketing AutomationCampaign managementUsing campaigns

What use cases are covered in Campaigns?

Campaigns allows you to manage your One shot and Automations (event-based campaigns) such as abandoned basket, post-purchase, welcome campaigns.

Campaigns currently does not cover recurring campaign use cases (such as birthday campaigns), for those, you must create your campaign from Campaigns > Specific campaigns.

We have listed below the main features covered in each module:

One shot

Automations

Specific

Seed list

✅

❌

✅

Temporary files/group as population

✅

❌

✅

Revenue calculation

✅

✅

✅

AB testing

✅

❌

✅

Split targeting

❌

❌

✅

Submission speed

✅

❌

✅

Sending SMS

✅

❌

✅

Sending emails

✅

✅

✅

Adding follow up actions on clickers/openers

❌

✅

✅

Adding campaign category for retargeting

✅

✅

✅

Auto-saving

✅

✅

❌