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Introduction to Campaigns

What use cases are covered in Campaigns?

Campaigns allows you to manage your One shot and Automations (event-based campaigns) such as abandoned basket, post-purchase, welcome campaigns.

Campaigns currently does not cover recurring campaign use cases (such as birthday campaigns), for those, you must create your campaign from Campaigns > Specific campaigns.

We have listed below the main features covered in each module:

One shot

Automations

Specific

Seed list

✅

❌

✅

Temporary files/group as population

✅

❌

✅

Revenue calculation

✅

✅

✅

AB testing

✅

❌

✅

Split targeting

❌

❌

✅

Submission speed

✅

❌

✅

Sending SMS

✅

✅

✅

Sending emails

✅

✅

✅

Adding follow up actions on unique clicks and unique opens

❌

✅

✅

Adding campaign category for retargeting

✅

✅

✅

Auto-saving

✅

✅

❌