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Getting started

This guide will enable you to use Target to its fullest and enhance your performance.

When you create a filter or a campaign, there are always several ways to reach your goal. In this guide, we will present you the fastest and the slowest ways to calculate a population.

These best practices are even more important if you have a big database in terms of contacts or transactions, and if you are working on big campaigns, such as Black Friday. Applying those rules will decrease calculation time considerably when Splio is computing your populations.