Getting started with audiences when using CDP & Marketing Auto

👉 Various features allow you to create audiences within the Splio platform.

However, what really matters is how you intend to use this audience! So here is a little summary of how to create audiences when using CDP & Marketing Automation.

On which platform	Feature	What is it ?	When to use it?
CDP & Predictive AI	Custom Audience Filter	A group of contacts defined by specific criteria. Contacts within this group can change over time as their attributes and behaviors evolve.	Analyze an audience - KPI - Insights > Audience Mapper - Insights > Efficiency Map Export an audience to Destination Connectors (Meta, Google, SFTP…) Use an audience in Predictive AI Campaign
Marketing Auto & Loyalty	Target > Filters	A group of items (contacts, products, stores, orders…) defined by specific criteria. Contacts within this group can change over time as their attributes and behaviors evolve.	Create an audience for a Marketing Automation campaign
Marketing Auto & Loyalty	Target > Groups	A static group of contacts defined by the information coming from the User interface of the API	Send Predictive AI Campaigns audience list through Splio Marketing Auto.