Discover the new attributes of Custom Audience Filter!

May 10, 2023

IMPROVEMENT

Custom Audience Filter allows you to easily create audiences based on a wide range of attributes (client attributes, purchase history, marketing reactions).

New attributes that can be used to include or exclude certain individuals and build an audience are now available!

To create an audience use Email Opens which has been added to the Marketing Reactions category.
Use pre-computed attributes in an audience with the dozen of augmented customer knowledge indicators that are now available in the Pre-computed Segments category: RFM segmentation, first date and last date of each event (purchase, email click…), used point of sale, etc.
Add predictive metrics to an audience with 2 predictive attributes that have been added to the newPredictive metrics category.
- Propensity to buy: the probability, in percentage, that an individual will buy a product in the coming weeks.
- Customer Life Time value: the estimated total revenue of purchases an individual is expected to spend in the next 12 months.
- 🔜 The integration of a third predictive metric allowing the anticipation of client churn is under study!