Step-by-Step Guide to Creating Target Filters with Loyalty Data in Splio

Overview

Using Target when you are granting points and rewards with Loyalty is essential: it allows you to create the populations needed for the campaigns animating your program, such as:

welcoming new members to your program
congratulating them when they reach a new tier
informing them they have a new reward, and giving them the unique attribution code...
reminding them of their points/rewards expiration date
...

Using Loyalty data in Contact filters

When using Loyalty in Target, you will most of the time use the Loyalty conditions in the contact filters, to find the right conditions for animating your Loyalty program with campaigns.

Here is the complete list of these conditions, and a use case for each of them.

Conditions	Filters and campaign opportunities
`Subscribed to a loyalty program`	Send a welcome message, explain the tiers, rules of the program, show rewards and other details
`Member of a loyalty program`	Messages to all members of a Loyalty program: updates to rules and terms, new rewards, exclusive events, etc.
`Belongs to a tier`	Marketing campaigns addressed to members of a specific tier, presentation of rewards available to that tier
`Card expiration date`	Communicate to members whose cards are about to expire
`Member birthday`	A special reward (or points) as a birthday present
`Current amount of Q points`	Incentives to advance to the next tier
`Current amount of NQ points`	Reward offers based on the amount of points
`Total NQ points spent`	Member segmentation by spending
`Q points expiration date`	Warn members of possible tier downgrade
`NQ points expiration date`	Send an expiration reminder with an option to reactivate points (depending on the program)
`Number of rewards available`	A reminder message with available rewards
`Number of rewards granted`	Segmentation by the number of rewards received
`Number of rewards used`	Segmentation by the number of rewards used
`Number of rules achievement`	Access to quantitative data for how many times rules were met; used for special messages, big rewards, e.g., a 10th anniversary in the program
`Presence in Loyalty filter`	Allows you to use conditions available in the `Loyalty` scope, using the Loyalty filter as a condition

Using Loyalty filters

The Loyalty filters are useful in a few specific use cases, described below. They can be used in contact filters using the Presence in Loyalty filters condition.

Conditions	Segments and campaign opportunities
`Member birthday`	Birthday messages, rewards as birthday presents
`Program name`	All members message (by the name of the program)
`Program ID`	All members message (by the ID of the program)
`Program subscription date`	A welcome message (e.g., sent daily to all new members). The image is an example for this use case
`Tier name`	Tier based messages
`Tier entry date`	A "welcome to tier" message with rewards and advantages exclusive to the tier

Using Reward filters

Rewards filters are useful for listing rewards in designs using reward loops. They can be used in contact filters using the reward conditions, such as Number of rewards available

Condition	Possible and suggested segments
`External ID`	Target a specific reward by its ID in the client's database
`Name`	Target a specific reward by its name
`Reward cost` (Points)	Find the most expensive (or cheapest) rewards
`Reward Stock`	Identify rewards that need to be sold off and stock shortages
`Reward expires in X days`	Reward expiration reminder
`Members having earned the reward` `Members having used the reward` `Reward earned X times` `Reward used X times` `NQ points debited by a reward`	Use these conditions to find the most popular and unpopular rewards