Creating an audience with Custom Audience Filter

When is Custom Audience Filter useful

Custom Audience Filter allows you to create audiences for several purposes:

to count individuals using deterministic and predictive indicators
to export your audiences to other tools, such as activation and business intelligence platforms
to get analytics about your audience, such as revenue, business patterns, demographics...
[Predictive AI] to define the eligible individuals for your One-shot predictive campaigns

Creating an audience

To create an audience, open the Custom Audience Filter menu.

👉 Start by naming your audience.

👉 You can also add a description and a tag that allows you to identify your audiences from the list view easily.

Include and exclude individuals from your audience filter

Then, you can select the attributes defining which customers will be included and excluded from your audience.

If you select several attributes in the same inclusion or exclusion block, they will be combined with an AND operator.

If you want to use an OR operator to combine conditions, you need to create another block by clicking on the OR button.

Attributes summary

You can find here a table summarizing the attributes categories you can use in Custom Audience Filter. You can go deeper by reading our guides on Audience attributes and Pre-computed attributes.

Text, numbers and dates values

The text values can be refined thanks to a wide set of operators: Equals, Contains, Start with, Is not empty...
For example, you can look for Email domain Ends with gmail.com.
The number values can be used with mathematical operators, such as: = = (equals the exact value), >, <=, != (not equals)...
For example, you can look for customers who have a Total revenue > 1000 euros.
Some attributes can be refined with a time period, on a moving window (a relative date) or on fixed dates.
For example, you can look for customers who have clicked at least once (>0) in the last 90 days.

Autocomplete and suggested values

On many text conditions, you will find an autocomplete feature to help you finding the right value for your audience.

For the same purpose, on other fields, you will find value suggestions on the right of the conditions to help you finding the one matching your needs.

Audience compute and KPIs

Once you have set the right conditions for your audience, you may want to know how many customers are included. For this, click on Compute Audience and the number will be displayed in a few seconds.

Note that in the Audience list, you can click on KPI to get insights about your audience.
All KPIs on this page are defined in the ? tooltips. You can read more on this topic in our dedicated article.

Managing your Audience from the Custom Audience Filter main page

Once your audience is finished, you can click on Validate audience to save it permanently.

Then you will be on the Custom Audience filter main page, where you can:

Edit/View your Audience
See the KPIs in full screen
Clone your audience to create another one starting from it
Delete your audience
Refresh the filter volume to update the number of customers included
Export the audience as a CSV file towards your SFTP server
Export to the connectors of your choice

You will also see if the audience is linked to others, meaning used in other audiences with the attribute Existing audience filter.