Create a Trigger campaign in Campaigns
Trigger campaigns are automated, personalized campaigns triggered by specific events linked to your contacts' behavior. These events reflect a direct interaction with your brand, such as :
An abandoned cart
A purchase
A list subscription
The event is detected the moment Splio receives the information, then executed after the waiting time you set in the trigger.
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📡 Trigger times depending on data source
Via API: almost immediate triggering (+5 minutes maximum)
Via DataHub: trigger on D+1
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⚙️ Types of Trigger campaigns and their triggers
Here are the most commonly used campaign types, with their associated trigger events:
Campaign type | Trigger (event) |
|---|---|
Post-Purchase | Sales ticket added in |
Abandoned cart | Abandoned cart ticket added in |
Welcome | Subscribe to a mailing list (contact may already exist in the database) |
Contact creation | New contact added in |
Contact update | Update a specific field (e.g "date of birth" field) |
Reward allocation | New reward assigned to a contact |
Loyalty status change | Upgrade or downgrade of a member's status in the loyalty program |
Loyalty subscription | Contact becomes a member of a loyalty program |
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🚀 Sending campaigns
Once your campaign has been published, all contacts meeting the conditions will automatically take part.
Sending is carried out as quickly as possible, usually within 5 minutes when triggered via API.
In some cases, however, it can take up to 15 minutes.
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📚 What you'll find in this guide :
The key features for creating an effective Trigger campaign
Concrete use cases
Answers to frequently asked questions