Create an Omnichannel WhatsApp journey on Splio

The objective of this article is to present you with a complete example of an omnichannel journey combining Splio and the WhatsApp channel.

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1. Registration on the site via a pop-up

• Data collection: email and mobile phone number

• The two main entry points are often:

  • An enrichment form after a purchase, for example, or the creation of an account in the customer area

  • A pop-up on the site , when leaving the site for example or after X seconds

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2. Real-time integration into Splio

• The collected data is automatically synchronized in Splio via API

• The contact is then created or updated

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3. Triggering an Automation scenario

• Example scenario (📸 See the example in pictures):

  • Condition: presence or absence of the telephone number

  • Action: Send an email or trigger a webhook to Wax

• More info on webhooks here

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4. WhatsApp scenario in Wax or Simio

• If the number is present, Wax/Simio takes over to send a personalized WhatsApp message.

• You have the option to script multiple relaunches or conversational interactions.

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5. Results & Deliverability

• WhatsApp open rates are typically over 90%

• For more information on the performance you can expect from WhatsApp, we recommend contacting our expert partners on the subject.

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🔁 Best practices regarding orchestration

• Trigger timings

  • Immediate email as first point of contact then WhatsApp follow-up in +24 hours

  • WhatsApp can be used first if the message is transactional or urgent.

• Mix the channels...!

  • We recommend integrating all channels into your omnichannel strategy by defining the objective of each: email, WhatsApp (engagement/conversion), SMS/ RCS, etc.