Control group: prove the real impact of your campaigns - March 2026

March 16, 2026

NEW

You can now activate a control group on your campaigns to measure incremental revenue : what your campaign actually generates, beyond the purchases that would have occurred naturally.

Thanks to this new feature, you will now be able to:

• Proving the incremental impact of a campaign:

  • Automatically exclude a portion of your audience (random)

  • Compare exposed group vs. control group

• Analyze your results using confidence intervals with dedicated reporting .

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Where to activate it?

When creating your campaign, activate the Control Group option and choose a size in % or in volume .

Note: this is a campaign-level control (not a global control), and manual selection is not offered to avoid bias.

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