Business objects : model the complexity of your customer data

December, 2026

NEW

Business Objects let you model the complexity of your customer data and activate it directly in your campaigns.

One contact with several vehicles, a pet, a booking, or a price and stock level that differ by store? Your business data no longer has to fit into flat fields:

🧩 Model your business reality: native one-to-many relationships (1 contact → N objects), with no numbered fields (vehicle_1, vehicle_2…).

🎯 Target the right contacts

✉️ Personalize your emails with Liquid

Soon available 🚀 : Import your objects via CSV in DataHub and browse your records directly in Marketing Automation

Use cases for every industry:

• Automotive: maintenance reminders with the exact vehicle details

• Pet care: nutrition offers and birthday greetings for each pet

• Travel: pre- and post-stay messages and stay-specific upsells

• Retail: messages tailored to the preferred store's stock (offer when stock is high, urgency when low, web-to-store when sold out)