Advanced analytics : Add CAF Filter in CBD to Enhance Analytics

Advanced analytics consists in being able to filter your Customer & Business Dashboard (CBD) using Custom Audience Filter (CAF) audiences so teams can analyze specific customer groups, compare them to each other or compare them to all customers to uncover actionable insights.

Prerequisites

• At least one Audience saved in CAF.

Example Use cases

Here are some example use-cases that you could inspire you for your next analysis :

• Purchase frequency by segment

  • Question: Do women purchase more often than other customers?

  • How to check: Filter Audience = Women. Review purchase frequency vs. All customers.

• Category affinity for win‑back

  • Question: Are "Inactive customers 90 days" more likely to buy specific items?

  • How to check: Audience = Inactive customers 90 days. And check the purchase pattern tab.

• Market performances

  • Question : Do French customers have different purchase behaviors than Spanish ones?

  • How to check: Audience = Clients France vs Clients Spain and check in the « Purchase activity » tab.