Adding your unsubscription links with Message Builder
Having an unsubscription link in your email newsletters is mandatory for at least two reasons:
to be compliant with regulations such as GDPR
and to ensure that you keep your complaint rate as low as possible.
Please keep in mind that your unsubscription links should be visible, and the unsubscription process should be fast and efficient.
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👉 How should I add an unsubscription link in a design?
When you create a new email design for a campaign, you always need to add an unsubscription link.