Adding unsubscribe links with Message Builder
Having an unsubscribe link in your email newsletters is mandatory for at least two reasons:
To be compliant with regulations such as GDPR
To ensure that you keep your complaint rate as low as possible.
Please keep in mind that your unsubscribe links should be visible, and the unsubscribe process should be fast and efficient.
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👉 How should I add an unsubscribe link in a design?
When you create a new email design for a campaign, you always need to add an unsubscribe link.