Creating your Interaction structure

  • To define a new interaction, first, go to Data > Interactions

  • Then click on New Interaction

  • Give the interaction a name. The name should tell what the interaction is, eg, visit to a store etc.

  • Select a channel and source type.

Using interactions for segmentation in Target

  • First, synchronize your interactions with Splio (via API or Datahub).

  • Then, you can use them in Target > Contact filters, to create a campaign population.

Using Interactions for granting points and rewards in Loyalty

  • Once your Interactions have been synchronized with Splio (via API or Datahub),

  • You can use them in Loyalty > Rules, to grant points and/or rewards.