Overview
This article explains in short what Interactions are and how to manage the data associated with them.
Interactions are an answer to tracking the behavior of customers in a better way, for example:
who attends which event
who reviews products online
who visits certain stores...
A use case would for example be able to send an email to your customers who have participated in a physical event such as a football game.
Interactions can be synchronized with Splio in two ways:
via API
via the Datahub
Custom Interactions
"Custom Interactions" are defined by you, in collaboration with your Splio contact, within the Interactions table.
Interactions within the Splio data model
All Interaction data is stored in a specific, separate data table. Data from this table is then related to the data from the contacts and loyalty tables.
Creating your Interaction structure
To define a new interaction, first, go to
Data > InteractionsThen click on
New InteractionGive the interaction a name. The name should tell what the interaction is, eg, visit to a store etc.
Select a channel and source type.
Using interactions for segmentation in Target
Once your interactions have been synchronized with Splio (via API or Datahub),
you can use them in
Target>Contact filters, to create a campaign population.
Using Interactions for granting points and rewards in Loyalty
Once your Interactions have been synchronized with Splio (via API or Datahub),
you can use them in
Loyalty>Rules, to grant points and/or rewards.