RFM segmentation

The RFM Matrix will allow you to see the spread out of your users' activity on the segments you have defined.

You can have two different views, table or charts, by clicking on the icons on the right handside.

You can check how the RFM segmentation is calculated in this guide

RFM Matrix

The RFM transition matrix will allow you to see if your clients are staying in their segment.

An alternative view of the RFM evolution matrix is also available by clicking on the little chart icon on the right handside.

It will allow you to zoom on one specific segment to see its evolution.

Green segments are more concentrated segments.