Setting up a welcome campaign

You can find below a design that customizes the greeting depending on whether or not the contact has entered his/her name.

{% if contact.firstname != "" %}
Hello {{ contact.firstname }},
Welcome aboard! We are delighted to have you.
{% else %}Hello,
Welcome among us!
{% endif %}

Multi-language messages:

You can use the conditional blocks to manage multiple languages at once in the same message.
Here is an example of message handling multiple languages:

{% if contact.language == "fr" %}
Profitez de nos écoles spéciales en France !
{% elsif contact.language == "es" %}
¡Disfruta de nuestras ofertas especiales en España!
{% else %}
Discover our special offers worlwide!
{% endif %}

To add a new contact to your welcome campaign, follow these steps:

1. Go to Automations and click Create Campaign

2. Give your campaign a name, choose the creation mode Start from scratch, and select the Trigger campaign

3. In the Builder, when you start creating your campaign, click Edit starting point and choose a trigger. To create a new contact in the database, select the Create contact trigger, while when a contact subscribes to a list, select the Welcome contact. If you wish, define the repeatability and an exit condition for your contacts

4. Add additional conditions if necessary, such as a condition related to a date and time

5. Select the communication channel (SMS or email), then choose your design

👉 For Trigger campaigns, it is not possible to add a sequence directly to the campaign scenario. However, it is possible to create a follow-up campaign linked to the first one using the campaign category (image 1). You add your campaign category when you insert your design, in Action Settings > Campaign / Action Category.

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👉 Once you have created your campaign, you will be able to create a follow-up using a new filter calling the campaign category used previously. For example here: you need to create a contacts filter which matches contacts who opened the email confirmation message earlier in the chain (image 2).

Notice the time constraint set here, which means that only the contacts who opened the email within the last 24 hours will be targeted by the new campaign using this filter (which is perfect if the follow-up message is set up to go once per day).