Personalized rewards to replace coupons
First quarter 2025
NEW
Splio announces the launch of a new rewards feature to replace coupons.
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Before Splio Edition 2025, the Coupons feature allowed you to import coupons to be randomly inserted into a campaign. When sending a campaign, each coupon was randomly distributed to each contact.
From now on, it is also possible to:
Assign each code to a contact , allowing that same unique code to be communicated in multiple communications.
Generate unique codes if you use Shopify, Prestashop and Magento connectors.
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Why this update?
Personalized offers play a key role in your CRM strategy, which is why we took advantage of the new Marketing Automation experience to improve the coupon system.
In this context, we have decided to capitalize on the power of our Loyalty engine to offer you a new rewards system, more complete than simple static coupons (a code shared with several contacts) or dynamic ones (unique codes distributed randomly but without attribution to a contact).
This update will also make it easier for you to switch to the advanced Loyalty module when you want to develop your loyalty program. Note that a rewards extension module is also integrated into this advanced Loyalty module to push each code into your customer's checkout if you are on Shopify.
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What are the benefits of these unique, individually personalized rewards?
Development of loyalty and engagement : through personalized offers and content according to the customer lifecycle, which can be communicated at multiple times through personalized communications to increase the conversion rate.
More security : these unique rewards will reduce the risk of fraud thanks to the unique allocation of codes to each contact. No more communicating codes on cashback sites and online coupons!
More tracking and updating : tracking the usage of assigned coupons is available through detailed dashboards (number distributed, used, expired, etc.) and the characteristics of the coupons can be updated without the need to import new ones.
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Examples of use cases:
Abandoned Cart : Send a discount code to contacts who have abandoned a cart, valid for 2-4 days only to create a sense of urgency.
Welcome : send a discount code to new subscribers to encourage purchase, or to new customers with free delivery for the second purchase to encourage repeat purchases.
Inactive : Send a personalized discount code to inactive buyers to encourage them to purchase again.