Overview
This article details the technical processes behind the opt-in and unsubscription management in Splio Platform. As a reminder, a contact is considered optin in Splio when subscribed to a list and is opted-out when included into the blocklist and/or is no longer subscribed to a list.
Sending a message via Splio Marketing Automation
Types of campaigns (current naming) | Other names for this campaign type (also known as…) | Channels available | Uses designs from Splio | Contact needs to be in the Splio database | Contact needs to be in a list | Transactional option possible | Universe suppression list (aka blocklist) applied | Global suppression list (aka Splio blocklist) applied |
|---|---|---|---|---|---|---|---|---|
Manual campaign | One-Shot campaign (old), Specific campaigns, Follow-up campaigns | Email, SMS | ✔️ | ✔️ | ✔️ | ❌ | All blocklists | ✔️ |
Trigger API | ❌ via Messaging API ONLY | Email, SMS | ✔️ | ❌ | ❌ N/A because contact does not need to be in the database | ✔️ | Hard bounce and custom blocklist | ✔️ |
Launch API | ❌ will be deprecated (TBC) | ❌ | ✔️ | ✔️ | ❌ | All blocklists | ✔️ | |
Auto legacy and Trigger legacy | Automatic Trigger/Real time trigger | Email, SMS (only for auto legacy) | ✔️ but option to add an external design link in the campaign | ✔️ | ❌ Contact does not need to be in a list (by using the sales filter) | ✔️ with sales filters | Marketing: All blocklists Transactional: All blocklists except soft bounce and unsubscribed | ✔️ |