Overview
This article details the technical processes behind the opt-in and unsubscription management in Splio Platform. As a reminder, a contact is considered optin in Splio when subscribed to a list and is opted-out when included into the blacklist and/or is no longer subscribed to a list.
Sending a message via Splio Marketing Automation
Types of campaigns (current naming) | Other names for this campaign type (also known as…) | Channels available | Uses designs from Splio | Contact needs to be in the Splio database | Contact needs to be in a list | Transactional option possible | Universe suppression list (aka blacklist) applied | Global suppression list (aka Splio blacklist) applied |
|---|---|---|---|---|---|---|---|---|
Manual campaign | One-Shot campaign (old), Specific campaigns, Follow-up campaigns | Email, SMS | ✔️ | ✔️ | ✔️ | ❌ | All blacklists | ✔️ |
Trigger API | ❌ via Messaging API ONLY | Email, SMS | ✔️ | ❌ | ❌ N/A because contact does not need to be in the database | ✔️ | Hard bounce and custom blacklist | ✔️ |
Launch API | ❌ will be deprecated (TBC) | ❌ | ✔️ | ✔️ | ❌ | All blacklists | ✔️ |