Create an automatic recurring campaign

To create a recurring automatic campaign, you have the option to start from a template or build your entire journey from scratch.

Recurring campaigns are delivered automatically to contacts each time they meet the targeting criteria you’ve set. Because these campaigns are based on a target filter, a contact can receive the same communication more than once if they continue to qualify. For example, this applies to birthday campaigns or reactivation campaigns aimed at inactive customers.

To determine this sending recurrence, you can define a sending day, week, month, or year with a start date and an end date.

Your contacts are included in your automated scenarios when they meet the eligibility criteria of the inclusion filter, or are removed depending on the exclusion condition set.

Available channels are also email, SMS and webhook.

..

Conversely, so-called Trigger campaigns are activated when the customer makes an action. For example, making a purchase, signing up for a newsletter, abandoning a shopping cart, etc. In this case, you will also need to determine an opt-out condition.

Available channels are also email, SMS and webhook.