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“Coupons” becomes “Rewards”

“Coupons” becomes “Rewards”

Before the new Marketing Automation experience, the Coupons feature allowed you to import coupons to be randomly inserted into a campaign. When a campaign was sent, each coupon was randomly distributed to each contact.

From now on, it is also possible to:

  • Assign each code to a contact, allowing that same unique code to be communicated in multiple communications.

  • Generate unique codes, to be transferred to your source systems.

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Why this update?

  • Personalized offers play a key role in your CRM strategy, which is why we took advantage of the new Marketing Automation experience to improve the coupon system.

  • In this context, we have decided to capitalize on the power of our Loyalty engine to offer you a new rewards system, more complete than simple static coupons (a code shared with several contacts) or dynamic ones (unique codes distributed randomly but without attribution to a contact).

  • This update will also make it easier for you to switch to the Advanced Loyalty module when you want to develop your loyalty program. Note that a rewards extension module is also integrated into this Advanced Loyalty module to push each code into the checkout of your customer if you are on Shopify.

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What are the benefits of these unique, individually personalized rewards?

  • Development of loyalty and engagement: through personalized offers and content according to the customer lifecycle, which can be communicated at multiple times through personalized communications to increase the conversion rate.

  • More security: these unique rewards will reduce the risk of fraud thanks to the unique allocation of codes to each contact. No more communicating codes on cashback sites and online coupons!

  • More tracking and updating: tracking the usage of assigned coupons is available through detailed dashboards (number distributed, used, expired, etc.) and the characteristics of the coupons can be updated without the need for import new ones.

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Examples of use cases:

  • Abandoned Cart: Send a discount code to contacts who have abandoned a cart, valid for 2-4 days only to create a sense of urgency.

  • Welcome: send a discount code to new subscribers to encourage purchase, or to new customers with free delivery for the second purchase to encourage repeat purchases.

  • Inactive: Send a personalized discount code to inactive buyers to encourage them to purchase again.

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How to integrate these rewards?

  • Two integration methods are possible:

    • Import codes into Splio generated directly from your cash register (eCommerce, POS, ERP, etc.).

    • Generation of unique codes by Splio : requires new flows to inform your cash registers of the codes assigned.

  • For eCommerce connectors (Shopify, Magento 2, Prestashop), updates may be required to use only the rewards part.

Communicate rewards to my contacts

Via automatic campaigns:

  1. Create your reward conditions in the Loyalty section.

  2. Create your design by integrating the customization variables of this reward from this list:

Reward Holding Period in Days

{{ reward.holding_period }}

Monetary value of the reward

{{ reward.monetary_value }}

Reward Currency Type

{{ reward.monetary_type }}

Image of the reward

{{ reward.image_url }}

Master external reward ID

{{ reward.master.external_id }}

Reward Status

{{ reward.status }}

Reward Use Date

{{ reward.burned_date }}

Reward Name

{{ reward.name }}

  1. Set up your automatic “recurring” campaign by assigning the reward and then adding the design to send.

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Via manual campaigns:

  • Create your reward conditions in the Loyalty section.

  • Create your design by integrating the customization variables of this reward from the list above.

  • Set up two campaigns:

    • A first campaign to allocate the reward to targeted contacts based on the filter

    • A second campaign based on a filter that targets all contacts who received the previous campaign (using target) to send them the design with the personalized reward

Go further - Launch your loyalty program

New rewards allow you to personalize your offers. This is a good first step to increase purchase frequency.

But to drastically increase the value of a customer, we recommend launching a loyalty program.

A well-structured loyalty program offers several advantages over simply distributing rewards. Here are some key points:

  1. Long-term loyalty : A loyalty program encourages customers to return regularly, creating a lasting relationship with your brand. Rewards, on the other hand, can attract one-time customers without guaranteeing their return.

  2. Personalization : Loyalty programs allow you to collect data about your customers’ preferences and behaviors. This allows you to personalize offers and rewards, increasing customer satisfaction and engagement.

    • Splio Loyalty Program allows you to easily create a points-based loyalty program and develop it independently, with both Q points and NQ points, as well as the possibility of adding statuses/tiers.

    • In addition, with the Loyalty Web Kit you can integrate your loyalty program in just a few clicks into your customer area, without the need for technical development.

  3. Perceived value : Customers often perceive more value in a loyalty program that offers a variety of rewards (points, gifts, exclusive access) rather than immediate discounts. This can strengthen a sense of community.

  4. Differentiation : A unique loyalty program can differentiate a business from its competitors. It can become a key part of your brand strategy and attract customers who are looking for more than just a discount.

  5. Increased sales : By incentivizing your customers to accumulate points or reach certain thresholds to earn rewards, a loyalty program can encourage more frequent and higher-value purchases.

  6. Feedback and continuous improvement : Loyalty programs may include mechanisms to collect customer feedback and suggestions, allowing the company to continually improve its products and services.